Have you ever considered using an animated explainer video for service pitching to your client?
Video marketing is becoming an increasingly popular tactic to capture attention and demonstrate value to potential clients. But not just any video will do.
An animated explainer video specifically designed to highlight your service offerings can help create a memorable first impression and convey why prospects should choose you.
With compelling visuals and compact storytelling, service-focused explainers help simplify complex concepts and effectively showcase how you are different from others.
Combining vibrant motion graphics, engaging narrative arcs, and clear calls to action, your business can craft a video that entertains, educates, and excites viewers about working with you.
Benefits of Using Explainer Videos to Showcase Services
An animated explainer video allows you to tell an engaging story that simplifies complex concepts. Well-crafted motion graphics make your services memorable and convey a modern, cutting-edge brand image. Plus, animated video is highly shareable and reusable across platforms.
Let’s discuss what advantages you can avail yourself while using explainer video for service pitching –
1. Increased Memorability
Animation provides a highly engaging and entertaining medium that makes your explainer video more memorable.
Generally, videos are proven to boost brand recall by more than 90% compared to listening to words or reading texts. The vibrant visuals and motion graphics are simply more eye-catching and attention-grabbing.
Stylized characters, illustrated scenarios, and dynamic graphic elements can play unforgettable roles while demonstrating your services. The viewer/client is more likely to remember your unique animated promotion video than a generic corporate clip.
Animation also allows you to incorporate brand colors, fonts, logos, and other elements that reinforce your visual identity. This creates instant brand recognition and familiarity.
Since animation is flexible and imagination is the only limit, you can create metaphors and analogies to explain complex services in a sticky, and memorable fashion. Essentially, it taps into the brain’s preference for visual learning.
Ultimately, an animated commercial makes your brand more recognizable, distinctive, and unforgettable.
2. Enhanced Storytelling
Unlike a brochure or website copy, an animated explainer video allows you to tell an engaging story arc that draws in the viewer.
Animation provides creative license to set up an intriguing narrative that positions your hero character on a transformational journey. You can use relatable personas, humor, conflict, and resolution to showcase your services entertainingly.
This story-driven approach fosters emotional investment and keeps the prospect engaged throughout the entire video.
Well-executed narrative arcs in your animated promotion video also enable sophisticated messaging. Rather than a dry presentation of features, you can convey branded themes and core values through character-driven stories.
The prospect goes on a vicarious journey to understanding your mission. This helps humanize your business in their mind.
3. Simplified Concepts
A key advantage of explainer videos is the ability to simplify complex ideas and processes through dynamic motion graphics.
Animation provides the flexibility to illustrate how things work in a step-by-step fashion. Rather than explaining an intricate methodology in dense text, you can use illustrations and visual metaphors to walk the viewer through it in a digestible way.
This clarity is especially useful when showcasing technical or sophisticated services to prospects.
You can also effectively model cause-and-effect relationships. Demonstrating how your solutions positively impact clients is much more convincing through engaging animated scenarios.
Whether it’s detailing a complicated workflow or showing how you address pain points, animated graphics allow you to untangle complexity. An animated promotion video will teach the viewer and build trust in your expertise.
Let us strategically apply motion design to turn even the most complex service into an easy-to-understand visual narrative.
10 Studio produces compelling, conversion-focused, and simplified animated explainers to showcase service offerings to prospects. Get in touch for a custom-branded video to demonstrate your value.
4. Modern First Impression
In today’s digital landscape, an animated explainer video on your website or social platforms conveys a modern, cutting-edge brand image.
Animation carries a sleek high-tech aesthetic that feels current. The motion design immediately signals that your company leverages the latest techniques and innovations to deliver services. This sets you apart from competitors still relying on static sales materials.
An animated commercial also indicates that you understand modern buyer behavior. Video content is expected today – prospects engage with brands that provide the media experience they desire.
Further, video consumption is increasingly happening on mobile devices. An animated explainer optimizes these viewing habits with bold graphics that grab attention on small screens.
For services hoping to attract younger demographics, animation avoids feeling stodgy or dated. Overall, a polished animated video projects technology-forward thinking and contemporary appeal. Make a modern first impression that wins over today’s mobile-first, visually-focused buyers.
5. Scalability
A key advantage of explainer videos is that they are highly shareable and reusable.
Unlike a live-action video, animation is not time-sensitive or specific to a certain team. Your animated promotion video or product demo videos can be used in your marketing for years without feeling outdated. The same video can promote your services across multiple campaigns and initiatives.
Read about the future prospects of animated product demo videos.
Animation is also extremely shareable on social media and professional platforms like LinkedIn. Prospects are much more likely to pass along an entertaining, short animated video than a brochure. This extends your message reach and brand exposure.
Similarly, an animated commercial can be repurposed and edited for different services, locations, or markets. You can cost-effectively edit the graphics and voiceover to customize the video as needed.
Because animation is flexible and easy to modify, you get an excellent return on investment from an explainer video. And thanks to a strong visual identity that resonates across media formats, your video maintains brand consistency however you share and reuse it.
How To Craft a Captivating Story Arc
When creating an explainer video to showcase your services, storytelling is key. Here are some tips for crafting an engaging narrative:
- Focus on relatable user personas and scenarios. Viewers will connect more if the story centers on characters like them facing common problems. Build empathy by vividly illustrating their pains and needs using animation.
- Incorporate a transformative arc that shows how your services rescue users from their struggles. The animated promotion video should highlight the “before and after” – how you profoundly improve clients’ lives. Use storytelling to create an emotional journey.
- Leverage humor and likable characters to make the video entertaining. Animation provides flexibility for humor that engages viewers. A bit of comedy makes your brand more approachable.
- End with summarizing the key takeaway in a memorable tagline or visual metaphor. This drives home the essential value you provide. Consider concluding with a clear call to action as well to convert viewers.
Strategic storytelling is crucial for a remarkable service-focused animated commercial. Work with our animation experts to build your brand narrative.
FYI, you can also use animated ads as marketing materials. Read about how to use animated videos for podcast marketing campaigns.
Wrapping Up
In summary, an explainer video is an extremely effective medium for showcasing your services in a memorable, understandable, and compelling fashion. The dynamic visual storytelling possible with animation simplifies complex ideas while also forging an emotional connection with the viewer.
An explainer establishes a modern, cutting-edge brand image and is highly redistributable. For any service business looking to create an impressive but accessible demonstration of its offerings, an animated video is an essential marketing asset.
Let the animation experts at 10 Studio craft a data-driven, conversion-focused explainer video to highlight your services. Contact us for a free consultation and custom quote. Our compelling service-focused videos will showcase your value proposition and win more clients.
