Your much-anticipated app is nearly ready for release. You can be certain that it will cause disruptions in the sector.
What happens next?
You need to stimulate people’s interest, and video is the ideal medium for doing so.
While there are many ways to make an app demo video unsuccessful, there are also many methods to make it successful.
Read on to see our breakdown on how to increase your app downloads with great app demo videos.
What Is an App Demo?
An app demo is a video that shows your mobile app’s features and functionality so that viewers can quickly and easily grasp what it has to offer.
In order to show off the real-world functionality and experience that users are expecting when they download your app, it typically makes use of either direct screen recordings from your app or an illustrated reproduction of the user interface from the app.
Most of the videos tend to be short videos being a majority of around 30 to 60-second duration.
Many of the actual app demo videos can be seen on the app pages on the App Store, Google Play Store, and other app marketplaces.
Benefits of An App Demo
Brands can successfully highlight the capabilities and benefits of their products with demo video apps.
Here are some of the benefits of the demo app videos.
Help Convert ‘Maybe’ Users
It’s no secret that getting users to visit your app page is difficult. Regardless of the app marketplace, you want to take advantage of the moment consumers land on that page.
Using video on app pages can help optimize the conversion rate since it provides your audience with the most direct path to that “eureka” moment when they realize what you’re giving.
Build Awareness in Different Channels
An app demo is one of the most adaptable types of material there is. You may use it not only on your app store pages but also on your website, in email signatures, and when you post it to YouTube—the second-most-visited website in the world!
Use it in sales and investment pitches, in live events and expos, and for a lot more.
Build Realistic Expectations
With app demos, you can clearly communicate both the features and limitations of your app. Although it may seem odd, it’s crucial to minimize the number of individuals who download your app expecting something it can’t fulfill.
By creating clear expectations and a clear grasp of what it offers potential customers.
Reduce Uninstalls and Negative Reviews
With the use of app demos, you can make it very clear what your app can and cannot do.
It may seem contradictory, but it’s crucial to minimize potential customers’ disappointment by creating clear and reasonable expectations for them and outlining exactly what your software offers.
Those who download your software are more likely to get the most out of it overall if you set those reasonable expectations.
This is particularly noteworthy because research frequently reveals that the majority of apps are removed from users’ devices within a week, frequently due to the app failing to operate as intended.
Hold Attention
The majority of app marketers support the concept of describing their product with text and screenshots.
However, video delivers much more than that; it provides an easy-to-follow overview of the main features and capabilities as well as a clear picture of how those various aspects fit into an app experience.
Differentiate from the Competition.
Video engages a wide range of learning styles and is a sensory experience. Every aesthetic choice you make conveys something about your app, brand, and vision.
The music you chose, the colors you utilize, and the voiceover style.
This is a fantastic opportunity for you to subtly and purposefully convey some important messages about who you are and what you have to offer.
This can highlight your “brand personality” and help set you apart from competitors in the market.
Elements That an Effective App Demo Video Should Have
A few essential components can really make the difference in an app demo video’s ability to captivate viewers and encourage user interaction.
A Quick Overview of the Product
A good app demo film should concentrate on providing a product tour to respective customers.
This also means highlighting the software’s or app’s special features and the ways in which it solves problems for users.
Emphasize the key attributes and advantages that set your software apart from the competition.
Give a clear explanation of how the app resolves an issue or enhances the lives of users, highlighting the benefits of utilizing it.
Social Evidence or Referrals
Customer testimonials and favorable reviews are examples of social evidence that is typically included in trustworthy demo films.
It includes concise statements that emphasize the app’s worth and dependability in order to build credibility and confidence by presenting positive user experiences.
Being User-Focused
The user is the main focus of any excellent app demo video. It illustrates how the software can help them with difficulties, make chores easier, or improve their everyday lives.
To assist users in visualizing how the app can fit into their own lives, you can offer relatable scenarios and real-world benefits.
CTA (Call-to-Action)
A compelling call to action at the end of the app demo video urges users to undertake the next action, which could be installing the app, registering for a trial, or going to the website for additional details.
Make sure to provide important contact details, such as the website, social media accounts, or customer care channels for your app, so that potential users can find out more information easily.
Examples of App Demo Videos to Inspire You
There are different types of demo videos for an app. It depends on a diverse audience, marketing goals, and products. By offering a variety of formats, you can address specific user pain points and show unique features. It ensures the message resonates with the target audience.
Here are some examples of app demo videos that you can watch and learn:
1.Monetha
Monetha is a blockchain-based smartphone payment software. The two primary concepts of this app are explained throughout the entire film, which was constructed naturally.
First, it talks about how to use this software for online shopping. The second is describing how it operates. Since blockchain technology is the foundation of this app, it was necessary to provide this explanation as well.
As not many people are familiar with blockchain technology, it is necessary to be explained.
This app demo film starts off telling the tale of the old-fashioned means of closing deals before smoothly introducing the audience to more current strategies that provide safer and more convenient blockchain-based payment options.
2. IKEA Place
Have you ever looked around your home and seen a table or chair that simply doesn’t go with the decor? Everybody has experienced wondering, “Will this piece of furniture actually look good at home?” while they are in a store.
IKEA’s app is a creative solution that we were unaware we needed, and it looks amazing in a demo.
It’s like having the furniture using the augmented reality function of the app! With only a click, you may make furniture pieces disappear if they don’t match your taste after digitally placing them in your room to see if they do.
3. Amazon Key In-Car Delivery
Amazon offers more shipping options and broadens its service.
These days, you may have your products delivered straight to your house and vehicle by using a digital key through the Amazon app. Using this software, you can even lock and open your door or offer permanent access to your friends and family.
The creators of this film came up with a brilliant method to introduce the new app: they started with the standard Amazon shipping before quickly switching to the new alternate delivery option. Showing how handy and helpful this new delivery system may be in different situations encourages you to envision yourself in these settings.
Instead of a typical problem-plus-solution app demo video, this one shows a completely positive approach to problem-solving that generates interest in downloading the app.
Wrapping Up
You can take a lot of different approaches to producing an app demo video that is successful. However, the best videos share several characteristics common with one another, particularly when it comes to creating an effective marketing message.
Partnering with 10 Studio for app demo videos enables you to get custom-branded demo videos scaled to your needs. Our team of animation experts efficiently handles the entire production process so you can focus on your core business. We deliver high-quality videos optimized to capture attention and drive results. To learn more about how our full suite of creative services can level up your app demo video, contact us today.
