Have you ever wondered if explainer videos can really impact your brand’s search rankings?
More and more companies are using short animated videos to connect with customers and improve their SEO. With better optimization of SEO best practices, brands can gain an edge when it comes to explainer videos for SERP ranking.
Videos tend to have higher click-through rates and lower bounce rates compared to standard web pages.
This makes them appealing to both viewers and search engines. Implementing video content as part of an integrated digital marketing strategy is key for visibility.
Benefits of Using Videos for SEO
Adding branded explainer videos to your website and content strategy provides multiple SEO benefits.
- Animated marketing videos allow you to showcase products and engagingly explain key features. This leads to higher click-through rates from search results.
- Videos keep visitors on your site longer, reducing bounce rates. Visitors are more likely to consume video content.
- Videos can rank for both generic and long-tail keyword searches related to your brand storytelling.
- Interactive, visual content builds trust and authority around your brand.
Videos enable you to connect with customers in a memorable and shareable format. Optimizing videos for SEO gives your brand more opportunities to rank highly and be discovered online.
Tips to Optimize Explainer Video SEO
Now let’s discuss actionable best practices for optimizing on-page and off-page elements to maximize explainer video content for finding and engaging viewers.
Focused Video Topic
Focus your explainer video on a specific, relevant topic that aligns with your overall content strategy. You can take a look at our guide on types of explainer videos to boost your business.
For example, create an animated video that provides a step-by-step demo of your product’s key features. Or tell a brand story that conveys your mission and values.
Keeping the topic targeted helps viewers quickly grasp the purpose and allows search engines to understand the video content.
Keyword Integration
Integrate primary and secondary keywords naturally into your video title, description, and closed captions.
This boosts the chances of being discovered by searchers. Conduct keyword research to identify terms and phrases people use when searching for content related to your video topic.
Craft compelling, keyword-rich titles and meta descriptions that capture the topic.
Compelling Video Title And Description
Add closed captions and interactive transcripts. Many viewers watch videos with the sound off. Enabling subtitles allows them to fully consume and interact with your content.
Transcripts also provide more opportunities to incorporate relevant keywords and phrases. This makes the video text-readable for search indexation.
Closed Captions And Interactive Transcript
Implement schema markups like Video objects and FAQ pages to uphold rich search results and snippets.
Schema indicates to search engines the purpose and content of your video for better indexing. It can help your video thumbnail and description get displayed prominently in results.
Contextual Backlinks
Build backlinks from related pages on your website and high-authority external sources. Contextual links signal relevance and authority to your niche video content.
Earn links through guest posts, mentions in roundup articles, and outreach to influencers/brands that could benefit from your explainer video topic.
Schema Markup Implementation
Optimize SEO on the video landing page with meta titles/descriptions, headers, and copy that reinforce the video’s focus keywords. This gives search engines more cues about the content.
10 Studio produces high-quality, SEO-friendly animated explainer videos to improve brand discoverability and trust. Get in touch for an explainer video content strategy built around your goals.
Measuring Video SEO Results
After optimizing and publishing your explainer video content, you’ll want to track key metrics to determine the ROI and organic search success.
Higher Rankings For Target Keywords
Monitor where your video lands for rankings on high-value keywords identified during the optimization process.
For example, if you focused on ranking for “product demo animation” and related long-tail variations, check if your animated product demo now shows up on the first page of Google results.
Higher rankings indicate your on-page and off-page optimization had a positive impact.
Increased Organic Traffic
Keep an eye on traffic sources to see if views from organic searches grow over time. More visibility in search results should translate to greater amounts of website visitors from Google.
Traffic spikes can be revealed when Google indexes new video content or decides to rank it for additional keywords.
Video View And Interaction Analytics
Dive into video-specific analytics within YouTube Creator Studio or your hosting platform. Look at total views, average percentage viewed, average view duration, likes, comments, shares, and click-throughs.
These metrics showcase how engaging your explainer video is for visitors. You can even see clicks on end cards and info cards added to your video to gauge interest.
Lowered Overall Website Bounce Rate
See if your video integration lowered overall site bounce rates, meaning visitors who leave the landing page without further exploration.
Users who watch your full explanatory video tend to be more invested and inclined to click around your site or convert afterward. Lower bounce rates signal a positive user experience.
Regularly tracking video SEO metrics provides insight into content resonating with audiences and search algorithms.
Pay attention to trends and adjust optimization strategies as needed. Explainer video analytics empower data-driven decisions to maximize search visibility over time.
Read more on how to make high-converting animated explainer videos.
Metrics To Determine ROI From Explainer Videos
Explainer videos require an investment of time and resources to produce. To determine the ROI of this marketing content, brands should track key metrics including –
- Rankings for target keywords and search terms related to your video SEO and optimization efforts.
- Traffic growth from organic search.
- Video view counts and engagement rates like percentage viewed, completion rates, and shares.
- Overall website bounce rates before and after video integration.
- Conversions on calls-to-action included in the video or on the landing page.
Seeing higher search rankings, increased organic traffic, strong video engagement signals, lower bounce rates, and more conversions provides quantitative data on the ROI of explainer videos.
Consider A/B testing video thumbnail images and titles to optimize click-through rates as well.
Analyzing metrics allows brands to refine their explainer video strategy and capitalize on formats and topics resonating most with audiences. Video analytics empower data-driven decisions for maximum ROI.
Let 10 Studio‘s specialists conceptualize and animate stand-out explainer videos tailored to rank well on Google and YouTube. Receive a custom content plan and quote today.
Final Words
Optimized explainer videos for SERP ranking can become powerful search ranking and traffic drivers for brands.
Integrating video content as part of an SEO strategy, companies can improve click-through rates, time on site, lower bounce rates, and earn more prominent SERP placements. Track key metrics to refine your video approach over time. Partnering with a specialist like 10 Studio ensures your explainers are crafted for maximum discoverability and engagement.
