What is Vmail? In the era of digital technology, things change so quickly that it’s uncommon to find a tool that truly stands the test of time. Email is one medium that has done just that.
Email is still as powerful as ever in the marketing world, having outlasted all other digital communication methods throughout its existence. Yes, you read that right -it is stronger than before. It continues to yield some of the highest returns on investments in the digital marketing sector.
This staying power is likely why 81 percent of businesses and companies globally now utilize video content marketing strategies to spread informational and promotional videos about their products and services to a large audience through email.
Well, it is worth noting that video content is highly effective for marketing, so it makes sense to use it in Vmail. When combined with video, email has enabled the medium to better meet the needs of modern audiences who favor concise, visual communication.
The most common medium for Vmail is through short and quick explainer videos. This is why animated explainer video services and typography animation services are gaining popularity these days.
What is Vmail?
Though it was once used to describe a variety of items, including voice-activated mail readers, voicemails, and even Victory Mail, an outdated military mail system used in World War II, you may want to reconsider your response the next time someone asks, “What is Vmail?”
But in the modern time, Vmail means way more simple than it is. It actually means video mail, which is traditional mail combined with video content.
Today most businesses throughout the world use video content for marketing strategies.
Who Uses Vmail?
Who can use Vmail is not limited by any rules.
It was made for all the businesses that require assistance in raising brand awareness, improving email distribution efficacy, and raising the average conversion rate of their regular emails that are being delivered to customers automatically.
Benefits of Using Vmail
Everything is enjoyable, but the greater impact comes at a higher cost. As a result, emails with video are more expensive than those with plain text. Therefore, it makes sense that you would want to confirm if they are indeed worthwhile.
Audience Is More Likely to Open V-mails
One of the common problems that happen in email marketing is recipients not opening the messages. There’s a reason for that. Research showed that on average a person receives around 121 emails and reading all these emails is hardly impossible for most people.
As a result, your amazing email that was supposed to melt your recipient’s heart is going to remain unread.
But that becomes different in the case of Vmail. Because people tend to open video emails more than traditional emails, just by including the word video in the subject line your emails would get a higher open rate.
Elevates Brand Experience
Your recipients’ perception of your brand will grow and be enhanced when you include videos in your emails.
Through them, infographics, motion graphics, and illustrations allow brands to convey a lot of information in a short amount of time.
A properly branded video mail can generate a ridiculous level of engagement and conversions for brands.
Vmails Can be Shared More Easily
V-mails are easier to exchange than regular emails, which sometimes consist of long text walls. Furthermore, shareability merely translates into increased views and audience reach.
Your email will stand out among the 100 dull emails your recipient receives every day since it has an actionable item that can pique their interest.
In addition to sharing videos, you may also post GIFs that are associated with your brand or your product.
The fact that videos are the most shared media format online is also nothing new.
Helps Achieve Marketing Objectives
Getting your video clicked and email opened shouldn’t be your primary objective.It is more crucial to direct the viewer to the intended location once he clicks on the video.
In order to do this, you can arrange to have a call to action button placed beneath your video, which will also be a part of the body of your email.
By doing this, you can ensure that the email recipient has a means of potentially reaching your company.
The Future of Vmail
Early Vmail solutions previously required users to copy/paste embed codes hosted externally. Friction has been reduced radically with tools now allowing seamless video recording and embedding natively into the email body content. Further innovation seems imminent.
More enterprise email software developers likely will integrate simplified Vmail capabilities directly into sending interfaces rather than relying on third-party programs. This ubiquitous access promises to make interactive, dynamic messages the norm across all platforms.
Additionally, Vmail personalization should mature significantly with capabilities to tailor to viewers by name, location, past behaviors/purchases, and real-time contextual data like weather or current events.
Imagine video messages reshaping themselves distinctly for each recipient upon opening for hyper-relevant engagement.
Wrapping Up
It’s more important than ever to use videos in your emails. These days, emails are the most effective tool available to B2B businesses for product marketing, brand awareness building, and lead generation.
Additionally, compared to other marketing tools, organizations can achieve their goals at a lower cost by sharing films via emails or any other channel.
10 Studio offers specialized Vmail design and its 2d animated videos can enrich your email campaigns’ engagement. Get in touch with our animation specialists for pricing details.
