Did you know 65% of businesses employ animated videos as a part of their marketing strategy? Even, in digital advertising, animated ads tend to outperform static ones, provided they don’t detract from the message.
As the popularity of podcasts continues to rise, businesses are looking for creative ways to advertise their content to potential listeners. So, these days many are incorporating animated ads as their marketing strategy that can allow for the unique and engaging promotion of a podcast. This tactic can be particularly effective if the content and intended use of the podcast align with the use of animation.
According to research, an increasing number of people are opting for podcasts as their preferred marketing channel. With over 4.1 million podcasts in 2022, a 781% increase since 2018, there is a significant opportunity to reach a vast audience. Moreover, 62% of Americans have listened to a podcast, indicating that people are actively seeking valuable, informative, and educational content shared by industry leaders and experts. By incorporating animated ads into a podcast marketing strategy, businesses can create visually appealing and memorable promotions that capture the attention of potential listeners and drive traffic to their podcast.
Types of Animated Ads for Podcast Marketing Strategies
If you’re wondering what type of animated ads are ideal for the marketing strategy of your podcasts, then look no further. Here are some of the most popular formats of animated ads that are used for podcast marketing strategy.
Animated Banner Ads
An animated banner is a dynamic online advertising element that can be created in various formats such as GIF, HTML5, AMPHTML, or MP4. It consists of a sequence of visual elements that incorporate moving effects, including text fragments and interactive components, to create dynamic and attention-grabbing animations. And when it comes to the debate between animated or static banner, let’s keep in mind that motion consistently outperform static assets in most platform.
3D Animated Ads
3D Animation is a type of animation that gives the image more depth, as it’s a three-dimensional image. One of the biggest advantages of 3D animation is its ability to simplify complex ideas and processes into something that is more digestible for the user. For example, a 3D animation can be used to visually explain the concept or topic of a podcast episode, making it easier for the audience to understand and remember.
Micro Animation
Micro-animations refer to small and subtle animations that can be used as a visual indicator to website visitors. These animations are typically functional in nature and serve as a way to communicate to the user that an action has been taken or is available to be taken.
These small, subtle animations can be integrated into various elements of the podcast marketing campaign, such as social media graphics, banner ads, or email campaigns.
The Benefits of Using Animation in Podcast Advertising
Keeping up with the latest trends in advertising or marketing strategy is crucial for businesses looking to enhance their viewers’ experience. As new and exciting ways to captivate audiences continue to emerge, businesses have a unique opportunity to create compelling marketing campaigns that leave a lasting impact on their audience. Let’s see some of the advantages of incorporating animated ads into your podcast marketing strategy.
Visually Engaging
Animated ads can also help to convey information in a more visually engaging way. Let’s say you are doing a podcast about science fiction movies, and you want to promote it using an animated ad. You could recreate famous science fiction movies with the help of animation, such as “Star Wars” or “Die Hard.” In this animated ad, you can also keep your podcast logo and tagline. People would be more inclined to listen to your podcast for in-depth analysis and discussion of science fiction movies.
Hence using an animated ad to advertise your podcast can help to create a visually engaging promotion that captures viewers’ attention and drives interest in your podcast. The key is to create an animation that aligns with the tone and content of your podcast, while also being eye-catching and memorable.
Repurposing Podcast Content
Animated advertising can provide a flexible solution for promoting your podcast without relying on a specific individual’s star power. Unlike marketing videos, animated campaigns can be reposted at different stages of your business strategy and have a timeless quality that can continue to engage viewers over time. Additionally, animations have a higher likelihood of being shared on social media platforms, broadening the reach of your podcast beyond the initial target audience of your marketing campaign.
To further enhance the promotion of your podcast through social media, you can also use micro-animations or other formats of animation in video snippets or audiograms. These short audio or video clips extracted from your podcast episodes can be shared on platforms like Instagram, Twitter, Facebook, and LinkedIn. Using eye-catching visuals, captions, and animations can make these video snippets more engaging and shareable, potentially attracting new listeners to your podcast.
Animated Ads Are Sharable
According to a Wyzowl report, 87% of marketers believe that using animations increases traffic to their websites. Hence, generating shareable content is another reason why animated ads are a powerful tool for podcast advertising. Creative and original animated ads have the potential to go viral, making them an effective way to increase brand exposure. The easy integration of animated ads with social media also helps in reaching the target audience for many types of businesses. In addition to their high ROI, if an animated ad goes viral, it can generate valuable free PR for the podcast.
Accessible To a Larger Audience
If you’re hosting a podcast, you would want as many people as possible to hear it or participate in it. And animated ads are an excellent way to reach a broader audience as they appeal to both adults and children with their fun and highly creative look. By creating an animation that appeals to a wider audience, you have the chance to make people aware of your podcast which can encourage them to share your post on their timelines. With animation, you can create a unique and engaging visual experience that can attract a larger audience to your podcast.
Cost-Effective Marketing Solution
Animated ads offer a relatively cost-effective solution for your podcast marketing strategy. Animated video content is relatively affordable and has an excellent ROI. You’re not limited to video form as well; animated banners, loops, and GIFs are all accessible and suitable for medium-sized marketing campaigns. In a rapidly changing field like tech, it’s crucial to adapt your messaging and your ads to changing markets, customers, and environments.
Animated ads have a clear and unbeatable advantage, as they are significantly simpler and less expensive to edit if you want to tweak your messaging or add aesthetics to appeal to a new audience. This makes them an ideal choice for businesses looking to keep their marketing materials up to date without breaking the bank.
Take Your Podcast Marketing Strategy To Another Level
Whether it’s brand animations or animated explainer videos, 2D or 2D animation, there are numerous ways to incorporate animation ads in the marketing strategy of your podcast. Animated ads can increase the reach of your podcast and help you boost the marketing campaign in a new and exciting way. So, whether you’re a seasoned podcaster or just starting out, it’s time to add some animation to your advertising and take your podcast marketing to the next level!
