Animation opens up a world of possibilities for marketers. Brands can use it to create one-of-a-kind ads that grab attention and make audiences feel something. When done right, animated ads have an amazing power to fascinate, delight, and influence viewers.
For advertising and marketing professionals seeking inspiration, here we come up with a list of 10 Animation Ads So Good You’ll Want to Watch Them Again and Again.
From bringing data to life to building interesting new worlds, these ads show how animation is an impactful way to tell vivid stories, convey brand personalities, and originally promote products and services.
Read on for some of the most innovative, memorable, and downright entertaining animated ads that left audiences excited and wanting to watch again. Whether tugging at the heart or dazzling the eyes, these ads create engaging and impactful animation.
Let your imagination run wild as we explore the wonders of animated advertising.
Transform Your Message With Animation
Reasons to Use Animated Ads in a Business
Before we start looking into its examples, let’s take a quick look at why animated ads are a strategic choice for businesses. Animation allows brands to:
- Telling compelling narratives that resonate emotionally
- Crafting eye-catching visuals that capture attention
- Communicating complex ideas clearly and memorably
- Standing out from static advertising clutter
- Adding humor and personality to engage viewers
- Experimenting creatively with characters, worlds, and aesthetics
When done right, animated ads enable marketers to build brand awareness, increase sales, and drive consumer action in a distinctive and effective medium.
10 Examples of the Best Animation Ads Ever Created
Animation allows advertisers to tell captivating stories and connect with audiences in innovative ways. Below are some of the most groundbreaking and unforgettable animated advertisements ever made.
1. Cadbury Dairy Milk
Cadbury showcases the texture and flavor of their milk chocolate in this amusing animated video commercial. The creamy taste of the chocolate is delicious enough to make aliens dance joyfully to the funky soundtrack.
Their twisting, twirling dance moves visualize the smoothness of the chocolate melting in one’s mouth. The absurdity of aliens grooving to Phil Collins makes the ad quirky and lighthearted. Cadbury took a risk with this offbeat concept but crafted something unexpected that built brand awareness.
2. Erste Christmas Ad 2018
Erste’s Christmas Ad 2018 is a heartwarming story that goes beyond language barriers. The animation is detailed and the characters are emotive, telling a touching story of compassion and the joy of giving.
The ad is notable for its emotional impact, effectively conveying the spirit of Christmas and the importance of empathy. Using animation techniques and a thoughtful narrative makes Erste’s Christmas Ad 2018 a standout example of how animated ads can create a strong emotional connection with the audience.
3. Stories of Better (Toyota)
Toyota’s “Stories of Better” visually showcases the brand’s commitment to innovation and sustainability, demonstrating how Toyota contributes to making the world a better place.
The use of animation creatively visualizes complex ideas, making the ad both informative and visually captivating. This animated ad effectively communicates Toyota’s commitment to a better future, earning it a top spot for its compelling narrative and forward-thinking visuals.
4. KEAN ORANGE JUICE 2017
The 2017 ad for Kean Orange Juice is notable for its unique approach to animation. The lively and dynamic visuals reflect the freshness of the product, providing a sensory experience for viewers.
The ad successfully captures the essence of the brand by using animation to illustrate the process from orchard to glass. Kean Orange Juice’s animated ad effectively connects the product with a vibrant and energizing brand identity through captivating visuals and a simple yet impactful story without voiceover.
5. McDonald’s Mobile App Launch
The launch of McDonald’s Mobile App introduces a new way of using animated ads by integrating technology into the storytelling. The animation is modern and stylish, showing the brand’s dedication to innovation.
The ad effectively shows the features of the mobile app through visually appealing sequences, making it both informative and entertaining. McDonald’s uses animation not only to display its technological progress but also to generate excitement about the brand. This ad is notable for seamlessly blending animation with real-world uses, making it a memorable and effective marketing tool.
6. Lyft: Life is Better When You Share the Ride
Life is Better When You Share the Ride is an animated short film that tells the story of June, a lonely widow who finds joy and connection through sharing rides with strangers. They used vibrant colors, fluid transitions, and expressive characters to create a captivating and emotional narrative.
It’s impactful and memorable because it shows how Lyft can help people overcome loneliness and isolation, and how sharing the ride can lead to sharing life. The film earns a top spot for its art of storytelling with creative and effective use of animation, and music to promote the brand’s values and vision.
For a second, we forget that we’re watching a commercial because it’s superb. This heartwarming animated commercial is enough to show the friendliness of Lyft as a ride-sharing company.
7. Oreo: Wonderfilled
This energetic 3D animated commercial brings Oreo’s “wonder-filled” slogan to life through a boy’s imagination. He imagines playful scenarios like sharks and seals harmoniously sharing cookies.
The upbeat original song paired with the fun visuals reinforces Oreo as whimsical and joyful. Oreo uses the creative freedom of animation to depict its message of wonder and positivity in a dynamic, engaging format.
8. Studio River: MANIFESTO
Studio River’s “MANIFESTO” is unique in its approach to animated storytelling. The ad combines dynamic visuals and impactful messaging to convey the brand’s ethos. The animation is visually striking, with bold colors and fluid transitions that keep the audience engaged.
Studio River effectively uses animation to communicate its values and mission, making the ad visually impressive and a powerful tool for brand positioning. This ad is recognized for its innovative use of animation to create a compelling brand narrative.
9. EVIL BLOOD: Book Trailer
The book trailer for “EVIL BLOOD” uses animation to showcase the versatility of the medium in literature. The animation style is dark and atmospheric, matching the genre of the book.
Visuals like blood forming into the book’s shape establish the dark mood, while pages flip open to reveal sinister settings and characters. The edgy visual metaphors tease the supernatural thriller elements without spoilers.
The trailer creates suspense and intrigue, encouraging viewers to explore the story further. By using animation to bring the book’s narrative to life, the EVIL BLOOD book trailer is a creative and impactful example of how animation can be used in different storytelling mediums beyond traditional marketing.
10. El-Sallab Summer
El-sallab’s Summer ad captures the essence of the season with its vibrant and energetic animation. The visuals are a celebration of summer, filled with sunshine, colors, and lively characters. The ad effectively communicates the brand’s association with the joy and excitement of summer, creating a positive and uplifting experience for the audience.
El-sallab’s use of animation in this ad exemplifies how the medium can be harnessed to evoke specific emotions and align the brand with a particular lifestyle or season. This animated ad earns its spot for its ability to transport viewers to a summer state of mind.
How to Create a Great Animated Ad?
Here are some key tips for creating a great Animated Ad:
1. Start With a Strong Concept
Focus on an engaging narrative or visual hook tailored to your brand identity and audience. Brainstorm unique concepts that stand out.
2. Create Engaging Visuals
Develop an appealing animated aesthetic like 2D, 3D, stop-motion, or mixed media. Craft dynamic, colorful visuals that capture attention.
3. Focus on Emotions
Use animation to make an emotional connection through characters, humor, storytelling, and music. Make viewers feel something.
4. Write a Memorable Tune
Feature an original, brand-appropriate song or score that resonates and sticks in memory.
5. Develop a Relatable Character
Introduce a distinctive animated mascot or character that becomes associated with your brand.
6. Target Your Audience
Research your demographic and what resonates with them visually, tonally, and emotionally. Tailor content accordingly.
7. Use Social Media to Promote Your Ad
Post animated ads on platforms like YouTube and Facebook. This can boost your social media engagement.
Following these best practices will enable you to produce distinctive and effective animated ads tailored to your brand and audience. The most successful ads utilize the creative freedom of animation to tell impactful stories that resonate emotionally and drive business results.
Now, take a look at those additional tips to make your Animated Ads more effective:
- Keep key branding and messages simple and memorable
- Animate your logo if relevant
- Hire experienced animation professionals to produce high-quality ads, like 10 Studio, they can create engaging animated explainers that will captivate your audience.
- Test your ad with focus groups to refine it before launch
- Use humor to your advantage. Funny ads are more likely to be shared and remembered.
- Be creative and innovative. Don’t be afraid to try something new and different.
- Test your ad with different audiences before you launch it. This will help you to make sure that your ad is effective and enjoyable to watch.
Transform Your Message With Animation
Animation offers numerous opportunities for brands to create memorable advertising experiences. These 10 Animation Ad examples demonstrate that the most innovative ads use creative visuals, compelling storytelling, and strategic music and sound to make connections and inspire action.
When aligned with campaign objectives and targeted demographics, this flexibility allows marketers to stand out and influence consumer perceptions of products and companies in an enjoyable, engaging medium. The creative potential of animation is constantly being used in new ways to achieve advertising success.